Abstract
Strategic resilience has become an essential capability for organizations operating in increasingly uncertain environments. This paper examines how an industrial technology company can strengthen its resilience while preserving the competitive advantages that underpin its long-term success. Using the case of Company A, the study combines external and internal strategic analysis to assess the alignment between the company's operating model and its evolving business environment. The analysis shows that while Company A maintained a strong competitive position throughout the COVID-19 pandemic, the crisis exposed structural dependencies related to international mobility and on-site service delivery. To address these vulnerabilities, the paper proposes three complementary strategic priorities: market diversification, increased customer autonomy, and the development of data-driven services. The findings suggest that long-term resilience depends not only on sustaining competitive advantage, but also on continuously adapting the mechanisms through which value is created and delivered.
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